Peer to Peer Marketing Works

A few months ago, Jason posted a video explaining Social Networks in a really simple to understand video format, by a company called Common Craft. I ran across something else of theirs recently, and remembering how smart I thought they were, searched for and fanned their Facebook page. A friend of mine who lives in Boston saw my endorsement, and went to look at their website. It happens that she is head of marketing for a pharma company doing absolutely cutting edge cancer research. Now she's having them do a video to explain how their medicines work.

Jason told me, I told my network, someone in my network had a relevant need, Common Craft picks up a new client.