AUGMENTED REALITY - (wow)

Check out this "Minority Report" use of 3-D technology. Start with the Infinity and Lego demos:

http://www.t-immersion.com/video_gallery/main.asp?idf=a0#

I'd say this is the definition (of the trendiest word in marketing), 'engagement.'

How can we leverage the 3-D assets we're already creating for use in this technology? Seriously, I want to know...